There are a few reasons you’d want to use email filters in your job search, the process I’m going to show you involves using a Gmail account due to a feature of Gmail allowing a plus (+) sign after your email address name and before the @ (at) symbol. I’ve had my Gmail address for over 5 years, and as such, I get a lot of list mail, and other emails that I don’t consider spam, but do get many emails a day that would scroll my email inbox frequently.
Part of what Gmail offers with their email is the ability to put a plus (+) sign between your real email address and the @ (at) symbol to create an extended and unique email address from your regular Gmail email address.
I’ve seen a few web sites you may try to use this process on that will either error out and ask you to re-enter an email address or it can’t process it due to back-end programming issues that can’t handle the plus (+) sign properly in the middle of an email address, but for the most part I haven’t had many problems with creating and using an address this way.
When you sign up on a web page you should begin using this method if it’s a job search site, forum you read, or any other types of information you want to track from this source, you can even use this email address on your resume.
Using this method you can create a number of email addresses and filters to help you sort out messages you receive during and even after your job search when you’ve landed and are working again.
I have an email address printed on my network/business card with the plus (+) address format so I can track where my information is being seen and used or passed around. It’s another way to know if you’re marketing yourself well because you can ask someone where they saw or got that particular plus (+) email address from that they contacted you with.
The following are the steps to take to create a filter in Gmail and I’ve included screen shots to help you follow along as well:
- When logged into Gmail there will be a “create a filter” link on the main page after the search options as shown below:
- Click on “Create a filter” as shown above and the following screen will appear:
- It will ask you to choose the search criteria, and as noted above, you would put the “new” email address in the To: field, which will be in the format of yourgmailaddress+somefilter@gmail.com, in the example given in the screenshot your gmail address would normally be testaccount@gmail.com and you would create a word to put after the plus sign and before the @ (at) sign to use on, and in the example above you are looking to filter emails from LinkedIn, so the full email address would be testaccount+linkedin@gmail.com.
- After entering the email address you are going to be using, you would then click “next step”, and the following screen will appear:
- First you would select apply the label, and in the drop-down that is next to it, either use an existing label you’ve created, or create one to handle these newly filtered messages
- The next two steps are not entirely necessary, but I’ve found if I’m looking for an email to this email address and want to see it immediately, I send it to another email address that doesn’t get a lot of messages (for example a blackberry address) and because you want to save these messages, check the “Never send it to spam”
- Lastly, click on “Create Filter” and the filter will be created for you.
To make it easier to follow, I have created a two page PDF document with the above instructions you can print out and follow along with that is available for download at the following link: Using Gmail Email Filters to Assist in Your Job Search.pdf
If you have any tips on using email filtering, how and why you use it, on Gmail or some other platform (webmail or an email program on your computer) please share them in the comments below.
Posted in branding Job Search Job Search Tips Social Media by .
In my previous post on the Nework Business Card, I briefly talked about the email address I use in my job search.
In composing this post I had most of it written and then I found a couple of articles on another web site that have some pointers, advice, and comments about the email address you use that I wanted to share.
One of the articles is titled “What’s your Email Address Prejudice?” in which the author, Jason Fitzpatrick references an article, “AOL e-mail address: Is it hopelessly square to keep it?” by Nancy E. Anderson a freelance writer for the Chicago Tribune.
I personally still have an AOL email address, but I haven’t given it out or used it in a personal or professional setting in a very long time. I no longer have the AOL service either, but the email address remains free and I do check it from time to time.
I find nothing inherently wrong with an AOL address, but as mentioned in some of the comments on the posts above, it’s a throwback to ‘old’ technology. I’ve had the old Compuserve address with the number.number@compuserve.com, as well as an email address on a internet service called Delphi, (the link to Delphi used here is what the site used to look like from web.archive.org, a wikipedia article on the history of Delphi is located here. I was a member prior to 1997 but that is as far back as the Wayback Machine had a site snapshot) which is what I considered my first true internet email address, back then it was simply, firstinitiallastname@delphi.com for my email address and the service was completely text based.
Yesterday I saw another post on the lifehacker.com site also by Jason, titled “Know What Your Email Address Says About You”
After browsing through the many comments and reading through the articles, my advice below has not changed, and it seemed most agreed about not using the ‘cute’ email address names, and Jason makes an excellent point with this quote – “Like your clothing, your hair style, and your manner of speaking, your email address is part of your personal image.”
First and foremost, for those people especially in transition, you want to be able to project a positive image in your job search with whoever you interact with. My recommendation is to use something in the format of firstnamelastname@domain.com, if it’s taken it’s okay to use a number or maybe middle initial to make it distinct.
Another choice is firstname.lastname@domain.com, just keep it simple and professional, that’s the main thing. Addresses such as deerhunter22@domain.com or freakyfreddy@domain.com or sometypeofhobby@domain.com are ones that you should avoided using during your job search, I’m not saying you shouldn’t have an email address like that, but with so many different email services, making a new clean email address for your job search should be very simple.
I’ve talked to some local recruiters this week as well and they also recommend against using those ‘cute’ type of email addresses. To be more professional, especially on a resume you’re emailing or handing to someone, most recommended the firstname.lastname@domain.com or some variation of that type of format.
Even if you’re using your internet providers email, the company I use, Cox Communications, allows up to 7 email addresses to be created per account, if you haven’t reached that limit, create one there to use specifically for your job search and networking. Also, if you own your domain name, you may have the ability to create an email address with your domain hosting account such as info@mydomainnamename.com.
All in all what I found in those articles and comments is that it does make a difference what is before the @ (at) sign, not so much who the email provider is.
What are your thoughts or ideas on the type of email address that should be used? Is it ok to use “cute” handles? Have you been told your email address is ‘dated’ (ie. AOL, Hotmail, etc)? Have you been told by a recruiter or some other authority in your job search to get or create a new email address? Please comment below.
Posted in branding Job Search Tips Networking Social Media by .